Search Engine Marketing (SEM)

What Does Search Engine Marketing (SEM) Mean? Why Do We Need A Search Marketing Agency If We Already Have A Marketing Department? (Or An Ad Agency?)

Real SEM involves a lot more than making sure your advertising is on the web. A classified ad in the local paper doesn't meet the marketing needs of a business, so why would a pay-per-click campaign be enough to promote your online presence? Many web marketing companies only provide the paid search part of search engine marketing. Successful and growing businesses need a comprehensive web marketing solution.

Your site has to answer the question the prospect is asking

A professional search engine marketing agency, like RefreshWeb, works with the marketing department and the web team to cover all the bases.

Effective SEM is radically different from traditional marketing, even though the goal of both is to drive prospects toward becoming customers. A search marketing agency can create rapid and iterative change, to maximize the results from search traffic, and help you understand how people interact with your site to get the information they need to make a buying decision. Importantly, your web marketing agency can deliver motivated prospects with a much lower cost per acquisition than traditional ad agencies or direct marketing firms.

How can our search marketing agency solve your marketing problem?

• Audit to really understand what's going on
• Research and competitive analysis: where are your opportunities?
• SEO for organic visibility
• PPC management for truly effective campaigns
• Sales flow optimization
• White papers, press releases, optimized PR
• Social media and 2.0 integration
• Monitoring and reporting
• Iterative improvement

Professional search engine marketing from RefreshWeb goes beyond advertising to actually solve your search problem

RefreshWeb is proud to be a web marketing agency that provides customized, strategic internet marketing solutions for our clients. We provide excellent ROI and measurable results for both organic and paid search, plus we can provide other elements of your professional search engine marketing solution—white papers, optimized press releases, podcasts, blogs, video testimonials and so much more. Does your web marketing agency do all that?