Each client's website has a different set of professional search engine marketing needs. Some need help with the architecture and content to make it search-friendly or more prospect-friendly, while some are in need of a total SEO web design overhaul. Some sites are not converting well, and the client would like to give them a facelift to go along with the sales flow optimization. An SEO web design company can help you achieve the vision you have for your site, without losing sight of the PURPOSE of the site, which is to make you money.
There are a lot of technical aspects in making your site work from an SEO standpoint; unfortunately, many designers and web developers aren't aware of them. If you're already working with someone for site development or design, RefreshWeb is happy to work alongside them to ensure that the final product meets your SEO web site design requirements.
Whether you're a client that needs some SEO web design tweaks or are planning an ambitious new B2B ecommerce site, RefreshWeb can help. We're a specialized search engine marketing firm, and we have close relationships with several designers and web development firms that do excellent work.
There are a few common problems sites have that require intervention for search engine optimization to work. To be visible for search, your site will be crawled by search engine "spiders" that index all the content in your site. The spiders read the text and navigate through the links. If there isn't anything for them to read or the links are broken, your site won't rank well. Part of our effectiveness in improving your rankings via SEO webdesign comes from creating hierarchies of content in the site architecture. Your internal links are very important.
A big part of an SEO web design company's job is to make the site as friendly to the search spiders as possible. They can't see graphics or beautiful multimedia presentations like a person can-the spiders can only read. If your whole site is built in graphics, it doesn't have any content as far as the spiders are concerned. The SEO web site design solution here can be to add text below the graphics, so as to give the spiders something to read while not interfering with the look of the page. Of course, it may require more extensive work for the site to get the full benefits of our professional search engine marketing work.that's part of the reason we start with an audit, so you have a plan and pricing for a comprehensive solution.
You want customers,
not click-
throughs
What really matters to most businesses is results-you want customers, not click-throughs. The advantage of working with a professional search engine MARKETING firm (one that brings marketing expertise to the table, not just any old SEO firm), is that we understand prospect behavior and the decision dynamics that go into creating sales. Maximizing the return on your SEO web site design budget is all about measurement and adjusting over time, for the best possible results.