On-page and technical SEO success factors: what goes in before the page goes out We had a client who was so enraptured with the full version of this chart that she handed it out to her CEO and her board. They had developed a list of 5 search terms [...]
Q. What should I be looking at in Google Analytics to get started? A. Start with the Channels report, to see where your traffic comes from. The most useful Google Analytics report for most businesses is the Channels report, found in the Acquisition silo under All Traffic. This report is easy [...]
B2B web marketing is about developing website conversion goals and understanding prospect behavior. Once you have hired an SEO expert and the optimization process is underway, the universe of possible prospects from organic search is defined and content is developed to engage those prospects [...]
Q. What do we know about how people search? Is it the same on a phone as a PC? A. A search session lasts an average of one minute. (And some last over an hour, pulling up that average.)According to Jumpshot, a typical query is three words long – people have learned [...]
When it comes to managing a successful PPC account, you want three things: Experience Hands-on day-to-day management Commitment to excellence RefreshWeb offers all three, along with Google certification; that's why we get to fly the AdWords Agency Partner flag. Experience Disciplined Budget Management Our PPC management [...]
Q: How can we choose good keywords to bring the right people to our website? A: It takes more than luck. The most experienced Austin SEO agency has a proven process to bring the best prospects to your B2B website.Keywords don't exist outside of content. If your webpage answers [...]