Who’s John Rasco, and what makes him a good person to talk to about how to win at search, my disappointing website performance, content marketing, AI, SEO, PPC, and Google’s latest trickery?

Hi, that would be me. I’m an Austin SEO expert and analyst, using research and decades of marketing experience to develop winning strategies for websites…and pull in lots of new leads you won’t get otherwise. As a consultant, I’m available to answer questions and figure out solutions to problems you may not even know you have. With more and more people using ChatGPT for search, 2025 is looking like a whole new ball game. That’s direct competition to Google’s search dominance, plus the Feds are pushing against their monopoly practices. Google is working hard to keep people from clicking away from their properties: top placement in search results takes great content, fast loading times and finely-tuned technical SEO.

So, it makes sense to check your site for problems…and opportunities you may be missing. The first step to powering up your web site’s lead gen capability could be an inexpensive custom site assessment. More about this at the end…

I’ve got equal amounts of agency experience, high-tech client-side work, and search marketing expertise. I love collaboration and am a strong project manager. Plus, I’ve built up a strong national network of creative, technical and developer resources, from branding agencies to writers, CRM specialists, HubSpot, Drupal, WordPress and Joomla experts, videographers, you name it. Let’s have coffee or lunch and see what you think…if I’m not the connection you need, I’m a great connector.

Hobbies: Bending Google to my will, streaming jazz sax, measuring iterative improvement and ROI.

Here’s an overview of my qualifications…

Ad agency president, award-winning creative shop

SVP for Science and Technology, B2B marketing agency

Marketing Director, semiconductor startup (did the IPO)

Marketing Director, award-winning graphic design firm

Founder, Austin’s first B2B search marketing agency, started in 2002

I’d say my top value-add for clients is in developing a content strategy which anticipates searchers’ intent, and then draws in prospective clients… utilizing powerful research on which buy-signal search terms your site has the best shot at winning (and where you have less competition). That’s where my years of experience help focus your available web resources where they have the best leverage…whether you’re doing the work internally or need turnkey services. And speaking of leverage, if I’m working on your site, you’ve got a professional writer, editor, SEO strategist, CMS pro and B2B marketer on the job.

I won’t try to sell you something you don’t need, or don’t understand…think about this as an opportunity to translate Google Geek into Business English, and get answers to your questions about why Google isn’t working for you…yet.

John Rasco

RefreshWeb     +     [email protected]     +      cell: 512/797-0343
Client List     +     Testimonials     +     LinkedIn

Already know you’ve got issues and want to get going on a plan of action? A custom site assessment and high-level recommendations will show you how Google has evaluated and scored your site, identify specific technical issues which raise red flags, and quantify the missed search volume on phrases people are using to search for your products or services. This is a report with powerful, actionable insights…like comparing your rankings with the competition. It’s just $1000, and if you decide to do the next phase or two of site optimization, you’ll get a full $1000 credit toward that work.

Download a sample report …no registration required. (Sometimes even marketers get tired of checking all the boxes!)

If you’re ready to start, fill out the form below with 10-15 search phrases you would expect prospects to use (not brand names or terms unique to your company), and we’ll expand the list to identify a broader audience. Also, give us the URLs of your top 4-5 competitors, so you can see how well your site is competing on each one of these search terms (and quantify how much opportunity you’re missing).

Before we start work, we’ll set up a call to discuss your business objectives and current situation. When we talk, ask me about how I once doubled a site’s traffic with a single keystroke!